US sales of the 31 EV models for which OEMs reported sales publicly had a combined 43% increase in Q2 over Q1. Sixteen BEVs and PHEVs had positive growth in Q2, while 10 models saw declines in Q2, although three of those models have been discontinued. Four other models, including the Ford F-150 Lightning did not have sales in Q1.
(Note: These sales figures are just for those models where the automakers publicly report or breakout EV sales by model, and so does not include, for example, Tesla, Volvo, Polestar, most PHEVs and models with multiple powertrains like the Hyundai Kona.)
At the top of the sales chart is the Jeep Wrangler 4xe PHEV with sales of 19,207 in the first six months of 2022, and QoQ growth of 30.1%. The Ford Mustang Mach-E had a very strong 62.5% QoQ increase, followed by the two new South Korean BEVs, the Hyundai IONIQ 5 and Kia EV 6 with QoQ growth of 19.3% and 38% respectively.
Arguably, the most impressive Q2 growth was from the Mustang Mach-E at 62.5% as the model has been available for 18 months. A key question is whether Q2 is a blip, or is production at the Mexico factory scaling up and Ford is now able to meet demand. Additionally, the 30.1% from the Wrangler 4xe and Kia EV6 at 38% are impressive because of their relatively large base (for EVs) of sales.
On the downside, the Toyota RAV4 Prime PHEV saw sales decline 6% (likely just due to supply issues, not demand), the Nissan LEAF fell 25.6% (the LEAF is becoming less and less competitive and many people are likely waiting for the Ariya to arrive), and surprisingly the Volkswagen ID.4 dropped 39.7% (which is mostly probably supply driven as only a small volume of units are shipped to the US). The Chrysler Pacifica PHEV was also down 1.7%.
Several models saw near or more than 200% QoQ increases due to deliveries only recently beginning and production volume scaling up. The Bolt EV/EUV models increased 1,840% due to production only being restarted in late Q1 due to the battery fire recall (GM does not break out the EV/EUV model sales). Rivian also does not break out sales between its R1T pickup and R1S SUV (I reached out to Rivian but was not able to get them to share sales for each model), so at this point we can only guess how the R1T is selling to date versus the Ford F-150 Lightning. But this should be an interesting race to watch the rest of 2022.
Among the six PHEVs where the OEM reports sales, Q2 was not a great month with the RAV4 Prime, Chrysler Pacifica Hybrid and Mitsubishi Outlander PHEV declining and the Prius Prime increasing only 7%. The two bright spots were the previously mentioned Wrangler 4xe and Lexus NX 450h+, which saw a sales increase of 83.6% in Q2.
The NX 450h+, however, is off of a fairly small base and the model availability is only now increasing. I wouldn’t be surprised to see sales of the NX 450h+ be flat or decline in Q2. Of course there are many other PHEVs from Volvo, Kia, Hyundai, Ford, Lincoln, and others that don’t break out PHEV sales. We’ll have sales estimates on these PHEV models in the coming months.