Jaguar Land Rover (JLR) announced that its Jaguar brand will become an EV-only brand beginning in 2025. At least in the US, this is likely a survival strategy as the brand had its lowest market share in 2020 since 2015. With the luxury market from Lucid Motors to Audi, BMW, Cadillac and Mercedes-Benz going electric, Jaguar almost has no option but to go upscale and electric ASAP.
Toyota US Electrified Vehicle Sales Declined 9.2% YoY
Toyota’s US sales of electrified vehicles declined 9.2% in Q1 2023 versus Q1 2022. With a decline of 12%, sales of Toyota and Lexus hybrids had the largest decline among the companies electrified powertrains.