Jaguar Land Rover (JLR) announced that its Jaguar brand will become an EV-only brand beginning in 2025. At least in the US, this is likely a survival strategy as the brand had its lowest market share in 2020 since 2015. With the luxury market from Lucid Motors to Audi, BMW, Cadillac and Mercedes-Benz going electric, Jaguar almost has no option but to go upscale and electric ASAP.
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