Jaguar to Go All Electric in 2025 – Recent Sales May Be A Reason

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Jaguar Land Rover (JLR) announced that its Jaguar brand will become an EV-only brand beginning in 2025. At least in the US, this is likely a survival strategy as the brand had its lowest market share in 2020 since 2015. With the luxury market from Lucid Motors to Audi, BMW, Cadillac and Mercedes-Benz going electric, Jaguar almost has no option but to go upscale and electric ASAP.

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While we wait for the Toyota bZ4X BEV in 2022 and fingers crossed for more RAV4 Prime PHEVs being sent to the US, Toyota USA is crushing it with sales of its regular hybrids. Our current EVAdoption forecast has regular hybrids accounting for ~23.3% of 2021 sales (Toyota brand only, not including Lexus.)

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