How Are the Recent EV Entrants to the US Market Selling?

While still early, only the Audi e-tron is seeing any significant sales volume averaging around 750 units per month for May through July. The Hyundai Kona and Kia Niro BEVs remain poor sellers, though likely due to lack of supply rather than weak consumer interest.

While only available in the US market for a few months, the award-winning Hyundai Kona Electric and Kia Niro EV are so far being outsold 11 and 16 (respectively) to 1 by the Chevrolet Bolt. Why? Supply. The Kona and Niro BEVs should be outselling the Bolt, but Hyundai/Kia simply have not made their BEVs widely available.

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Ford F-150 Lightning Averaging US Sales of ~2,200 Per Month

With initial deliveries in April 2022, the Ford F-150 Lightning is on pace for roughly 15,000 units sold in the US in 2022. The Lightning, the BEV version of the iconic F-150, averaged 2,242 units the last 3 months (September-November), based on new EVAdoption analysis.

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Ford F-150 Lightning Averaging US Sales of ~2,200 Per Month

With initial deliveries in April 2022, the Ford F-150 Lightning is on pace for roughly 15,000 units sold in the US in 2022. The Lightning, the BEV version of the iconic F-150, averaged 2,242 units the last 3 months (September-November), based on new EVAdoption analysis.