Ups and Downs of Regular Hybrid Sales in the US

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Since US sales of regular gas hybrids began in the US in 1999 with the Toyota Prius, sales have had a bit of a roller coaster ride. Sales grew steadily until 2005 when YOY sales increased more than 144% to nearly 206,000 units.

Sales, driven mostly by the popular and iconic Prius, increased to 351,000 in 2007, but then declined 5 straight years. In 2012, YOY sales again jumped 63% to nearly 435,000 units. Sales then reached their all-time peak in 2013 at more than 495,000. 

Hybrid sales then declined or remained relatively flat until they took another jump of 16.8% to nearly 401,000 in 2019. And then, even in a year of declining auto sales overall of -14% due to the pandemic, hybrid sales actually increased 15%. Hybrids are clearly back on the rise, driven by a strong push from Toyota and Honda and the huge success of the Toyota RAV4 hybrid.

We expect hybrid sales to continue growing as automakers realize they need them – along with EVs – to meet increasingly stricter emissions standards in both Europe and the US.

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Toyota’s US Hybrid Vehicle Sales Could Account for 23% of Total Sales in 2021

While we wait for the Toyota bZ4X BEV in 2022 and fingers crossed for more RAV4 Prime PHEVs being sent to the US, Toyota USA is crushing it with sales of its regular hybrids. Our current EVAdoption forecast has regular hybrids accounting for ~23.3% of 2021 sales (Toyota brand only, not including Lexus.)

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